Hispanics More Interested In Accessing Social Media for Customer Service – ‘Social Care’

New research from Nielsen suggests U.S. Hispanics have a greater interest in accessing social media for customer service than the general population.

Specifically, Latinos on social sites are 21% more likely than average to use what Nielsen calls “social care.” More than half (57%) have asked a question or voiced a complaint to a brand or company via Facebook, Twitter or other sites compared to 47% of the general population.

Hispanics also turn to social media more frequently for customer help, with 19% doing so on a daily basis, 30% weekly, 16% a few times a month, and the remaining 35% once a month or less. The findings build on research Nielsen conducted in early 2012 identifying Hispanics as one of the most social and digitally active demographic groups.

Link to article.

Think. See. Be Purple.

The New Golden Age: Informed, Engaged & On the Go

This year’s Kellogg Marketing Conference explores today’s interconnected economy which provides marketers with new opportunities to identify and connect with consumers to drive impact.  A representative from Purple Group attended the conference, we would like to share what we felt was the most interesting takeaway from today’s portion of the conference: Today’s Marketing Imperative Should Be Defense – Interesting, since as marketers we spend most of our time on the offense - increasing market share, growing new markets, growing profits, growing customer base, etc. The speaker made a very compelling argument that companies need to focus real money and real time on defensive strategies – cut prices, big value promotions, better service & quality, keeping in-tune with your customers and how new technologies may be adapted by them.   Given the new dynamics of the highly competitive landscape that companies must survive and even thrive in today, we would agree!  After all, look at what Netflix and Redbox did to Blockbuster. According to today’s speaker, Choboni has taken 25% of the market share from Dannon and Yoplait. So are your taking steps to protect your business?

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The Common Ground – Art.

In the new Purple world understanding which cultural heartstrings to cultivate is critical to success and even more critical as we reach across cultural lines to appreciate each other. The Alliance of Latinos and Jews is an organization whose mission is to build new and enhance existing relations between the Jewish and Latino communities by focusing on issues of common concern:  business and  economic development, policy/civic, and social and cultural affairs.  I had the distinct pleasure of attending their event, hosted by the Universidad Nacional Autonoma de Mexico. As part of the event, we had the opportunity to enjoy an the exhibit – Rio De Palabras by Mexican artist, Blanca Rivera Rio.  Her collection of lithographs were impacted by her experience with African culture, she uses a combination of images and words to convey her vision of the world and illusion of the future.  She incorporates elements of African culture assimilating them in her vision. You can still see the exhit at (Universidad Nacional Autónoma de México) art gallery.  

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Like Us on Facebook – Find out about our new HQs

We have started a Facebook fan page in an effort to keep colleagues, friends and clients up to date on the more personal side of our Agency.  We plan to post updates: staff, the build-out of our new Purple Group headquarters; behind the scenes on projects; and we plan to offer tickets to events and venues when we have some available.

Please like us on facebook, we appreciate your support.

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Latino Voters in the 2012 Election


Released: November 7, 2012

Obama 71%; Romney 27%

Latino Voters in the 2012 Election

Latinos voted for President Barack Obama over Republican Mitt Romney by 71% to 27%, according to an analysis of exit polls by the Pew Hispanic Center, a Project of the Pew Research Center.1

Obama’s national vote share among Hispanic voters is the highest seen by a Democratic candidate since 1996, when President Bill Clinton won 72% of the Hispanic vote.

The Center’s analysis finds that Latinos made up 10% of the electorate, as indicated by the national exit poll, up from 9% in 2008 and 8% in 2004.2 The analysis also shows that as a group, non-white voters made up 28% of the nation’s electorate, up from 26% in 2008.3

Battleground States

Hispanics made up a growing share of voters in three of the key battleground states in yesterday’s election—Florida, Nevada and Colorado.

Obama carried Florida’s Hispanic vote 60% to 39%, an improvement over his 57% to 42% showing in 2008. Also, Hispanics made up 17% of the Florida electorate this year, up from 14% in 2008.

The state’s growing non-Cuban population—especially growth in the Puerto Rican population in central Florida—contributed to the president’s improved showing among Hispanic voters. This year, according to the Florida exit poll, 34% of Hispanic voters were Cuban while 57% were non-Cuban. Among Cuban voters, the vote was split—49% supported Obama while 47% supported Romney. Among the state’s non-Cuban voters, Obama won 66% versus 34% for Romney.

In Colorado, Obama carried the Latino vote by a wide margin—75% to 23%. The president’s performance among Latino voters in Colorado was better than in 2008, when Obama won the Latino vote 61% to 38%. Hispanics made up 14% of Colorado voters this year, up from 13% in 2008.

In Nevada, Obama won the Hispanic vote 70% to 25%. However, the president’s Hispanic vote was down from the 76% share he won in 2008. Among voters in Nevada, the Hispanic share was 18%, up from 15% in 2008.

In other states, the president also carried large shares of the Hispanic vote. Among other battlegrounds, Obama won 68% of the Hispanic vote in North Carolina, 65% in Wisconsin, 64% in Virginia and 53% in Ohio.

Top Issues for Hispanic Voters in 2012

For Hispanic voters, according to the national exit poll, 60% identified the economy as the most important issue (of four listed) facing the country today, virtually the same as the share (59%) of the general electorate that identified the economy as the nation’s most important issue. On the other three issues asked about, for Hispanic voters, the economy was followed by health care (18%), the federal budget deficit (11%) and foreign policy (6%).

Throughout this election cycle, the issue of immigration has been an important issue for Hispanics. In the national exit poll, voters were asked about what should happen to unauthorized immigrants working in the U.S. According to the national exit poll, 77% of Hispanic voters said these immigrants should be offered a chance to apply for legal status while 18% said these immigrants should be deported. Among all voters, fewer than two-thirds (65%) said these immigrants should be offered a chance to apply for legal status while 28% say they should be deported.

Demographics of the Latino Vote

Among Latino voters, support for Obama was strong among all major demographic sub-groups. Yet some differences were evident. According to the national exit poll, Hispanic women supported Obama more than Hispanic males—76% versus 65%.

Latino youth, just as all youth nationwide, supported Obama over Romney, but did so by a wider margin—74% versus 23% for Latino youth compared with 60% versus 37% among all youth. Obama won other Latino age groups by nearly as large a margin.

Among Hispanic college graduates, 62% voted for Obama while 35% supported Romney. By contrast, 75% of Hispanics without a college degree voted for Obama while 24% voted for Romney.

Another gap was evident among Latino voters when viewed by income. Among Latino voters whose total family income is below $50,000, 82% voted for Obama while 17% voted for Romney. Among Latino voters with family incomes of $50,000 or more, 59% voted for Obama while 39% voted for Romney.

About this Report

Exit poll results for this report were obtained from CNN’s Election 2012 website and are based on National Election Pool national and state exit poll surveys of voters as reported on November 6, 2012. In addition to an analysis of the national Latino vote, 12 states were examined. These states are Arizona, California, Colorado, Florida, Illinois, Nevada, New Mexico, North Carolina, Ohio, Pennsylvania, Virginia and Wisconsin.


The authors thank Eileen Patten for excellent research assistance. Seth Motel checked numbers in the report.

A Note on Terminology

The terms “Latino” and “Hispanic” are used interchangeably in this report.

  1. The analysis in this report is limited to 12 states. These states are Arizona, California, Colorado, Florida, Illinois, Nevada, New Mexico, North Carolina, Ohio, Pennsylvania, Virginia and Wisconsin. Voter survey results from the National Election Pool national exit poll and state exit polls were obtained from CNN’s Election 2012 website. 
  2. Utilizing the National Exit Poll to estimate the share of the electorate that is Hispanic generally produces an estimate that is higher than that observed in the Census Bureau’s November voting supplement of the Current Population Survey (CPS). In 2008, according to the National Exit Poll, 9% of voters were of Hispanic origin (Lopez, 2008). However, according to the 2008 November CPS, 7.4% of voters were Hispanic (Lopez and Taylor, 2009). Estimates of the Hispanic share of the electorate for 2012 from the 2012 November CPS will not be available until 2013. For more details on the issues associated with using these data sources to estimate the share of the electorate that is Hispanic, see “Hispanics and the 2004 Election: Population, Electorate and Voters” by Roberto Suro, Richard Fry and Jeffrey Passel. 
  3. While Latino voters were a larger share of the electorate in 2012 than in 2008, the number of Latinos who cast a vote in yesterday’s election will not be known until sometime in the spring of 2013, when data from the U.S. Census Bureau’s Current Population Survey becomes available. In this year’s election, according to Pew Hispanic Center estimates, 23.7 million Latinos were eligible to vote, up from 19.5 million in 2008 (Lopez, Motel and Patten, 2012). Latinos also represent a growing share of all eligible voters and growing shares of eligible voters in many states. Nationally, 11.0% of all eligible voters in the U.S. are Hispanic, up from 9.5% in 2008. 

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GenFlux: Weaving through chaos for success

As a service provider a key part of what we do is help our clients at their time of need.  For some reason, things are more hectic, a lot faster and seemingly more chaotic nowadays. Business models are being challenged.  Change is the norm, not the alternative.  Here is an interesting article on weaving through the chaos for success.



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Great Lakes Region DBE Summit – Sharing Presentations

Re-Posting from 10/10/2012
The Great Lakes Region DBE Summit was held in Chicago at the UIC Forum.   Various representatives from Department of Transportation, Federal Aviation, Federal Highway,  gathered to discuss the challenges facing DBE programs in addition to discussing the billions of dollars in forthcoming opportunities.  There will be a need for construction and professional services, as well as others.  

The objective of the Summit was to discuss growth and opportunities for  DBE owners by creating a level playing field and seeking to give a fair chance for everyone to participate.  Below are some of the individuals that attended the Summit and a link to download some of the presentations from the event (not sure how long that link will work).
Honorable Victor Mendez, Administrator, Federal Highway Administration, U.S.
Ann L. Schneider, Secretary – Illinois DOT
Michael B. Cline, Commissioner – Indiana DOT
Kirk T. Steudle, P.E., Director – Michigan DOT
Mark Gottlieb, P.E., Secretary – Wisconsin DOT 

(Presentation are no longer posted)
To download available presentations:  http://tinyurl.com/dbesummit
Sites mentioned as important:

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Entrepreneurial Survival – Top Ten Tips

Re-Posting from 10/08/2012:
I had the pleasure of speaking at the Graduate School to a group of students taking an entrepreneurship class.  I shared my personal story of leaving corporate to start my own business and my own list of Top Ten Tips for entrepreneurial Survival:

1-Every dollar you don’t spend is revenue-  if it doesn’t truly contribute to sales and taking care of clients, don’t spend it!

2-Innovate/Reinvent/Redefine – Keep all your senses tuned to the market and your client needs.  Know the pain and provide solutions.

3-Be a partner –  there are more demands on organizations and the individuals in those organizations,  be there to listen, help, act and not just when you are getting paid.

4- Multiple revenue streams – ensure that you diversify your business within your core expertise (different client sectors, industries, etc)

5-Invest in marketing/sales

6-Rebrand yourself to the new market dynamics

7-Develop new partnerships/Expand your network – go where your competitors do not go.

8-No task is too small

9-Be alert and open minded to opportunities

10-Make sure you always save time to think

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The U.S. becomes more Purple everyday

For the first time, racial and ethnic minorities make up more than half the children born in the U.S.  There are even some counties in the U.S. which are 96.8 percent minority share.  As marketers this is an intereste stage in our profession as we look to divine what parts of the main culture are kept, what parts of the main culture are transformed, and what parts of the ethnic cultures are blended over time.  In a color centric society, the new America is Purple.

Follow this link for artice.

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Hispanic women more actively using mobile devices, coupons, online searches … as compared to other female demographics

Hispanic women are more actively using mobile devices, coupons, online searches, dollar stores and deep discount retailers to save money, as compared to other female demographics.

WSL/Strategic Retail found that:
Nearly 60 percent of Hispanic women use apps to search for the lowest price.
53 percent make it a point to search online before going shopping.
53 percent are using their mobile devices in the store to find electronic coupons, sales and discount codes.
75 percent are using traditional coupons to get the lowest sale price
54 percent only buy items that are on sale.
63 percent will travel further to shop at a store where they can save money.
43 percent will buy a pre-owned product if it lets them get a brand that they couldn’t afford new.

Source: Click for Article>

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