The U.S. becomes more Purple everyday

For the first time, racial and ethnic minorities make up more than half the children born in the U.S.  There are even some counties in the U.S. which are 96.8 percent minority share.  As marketers this is an intereste stage in our profession as we look to divine what parts of the main culture are kept, what parts of the main culture are transformed, and what parts of the ethnic cultures are blended over time.  In a color centric society, the new America is Purple.

Follow this link for artice.

Think. See. Be Purple.

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