Monthly Archives: July 2012

The U.S. becomes more Purple everyday

For the first time, racial and ethnic minorities make up more than half the children born in the U.S.  There are even some counties in the U.S. which are 96.8 percent minority share.  As marketers this is an intereste stage in our profession as we look to divine what parts of the main culture are kept, what parts of the main culture are transformed, and what parts of the ethnic cultures are blended over time.  In a color centric society, the new America is Purple.

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Think. See. Be Purple.

Hispanic women more actively using mobile devices, coupons, online searches … as compared to other female demographics

Hispanic women are more actively using mobile devices, coupons, online searches, dollar stores and deep discount retailers to save money, as compared to other female demographics.

WSL/Strategic Retail found that:
Nearly 60 percent of Hispanic women use apps to search for the lowest price.
53 percent make it a point to search online before going shopping.
53 percent are using their mobile devices in the store to find electronic coupons, sales and discount codes.
75 percent are using traditional coupons to get the lowest sale price
54 percent only buy items that are on sale.
63 percent will travel further to shop at a store where they can save money.
43 percent will buy a pre-owned product if it lets them get a brand that they couldn’t afford new.

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Think. See. Be Purple.

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