Monthly Archives: June 2012

Community development orgnization engages Purple Group to brand & launch unique student housing model

The Resurrection Project engaged the Purple Group to develop and launch a new initiative: La Casa Student Housing. We developed the brand identity, the logo, tag line, web site along with the overall strategic framework to position this unique off compaus student housing model. To find out more, please look at our new case study.

La Casa Student Housing is intended to help students increase their chances of college success buy offering a live and learn community to students to support each other and grow. La Casa goes beyond a safe place to live by providing an on-site resource center with staff that aids students in the challenges they face in college.

Think. See. Be Purple.

Purple Group selected to work on emergency preparedness campaign for the Ill-IN-WIS CSA

Purple Group selected as one of the local agencies to work on the Gear Up. Get Ready! It can happen! emergency preparedness campaign aimed at motivating residents in the Illinois-Wisconsin-Indiana CSA to take action by getting informed, getting prepared and being ready in the event of emergencies or catastrophic situations.   Thus far we have contributed to the branding of the campaign, developed the website www.GearUpGetReady.com, and are currently reaching out to the Latino media in order to create awareness and inform the public of where they can go to becomne better prepared.

The GearUpGetReady.com website was designed to serve as a portal to available inforamtion/sites in the CSA; thereby providing local information to residents in each participating county. The project is part of the Regional Catastrophic Preparedness Grant Program and was initiated in 2008. It is a pilot program which if it is deemed to be successful will be rolled out nationally and potentially serve as a national model. The Purple Group is a sub-contractor in the project.

The campaign seeks to reach all communities across the CSA.

Think. See. Be Purple.

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