Monthly Archives: February 2012

The Demise of Strategy?

Is strategy an endangered species or am I just getting old?

We all know that the new digital landscape has dramatically changed the speed at which we all work. Particularly, I feel it has impacted how clients think of deadlines. In the old days, one would never had heard of a full campaign researched, created, designed and implemented in two weeks; especially a fully integrated campaign. Yet, this is what we constantly face today. I am finding this rather aggravating as these extremely short timelines do not allow for a true deep drive into the psychology of the consumer, the needs, wants and demands, specially at a time when a consumer is more distrustful of companies, more conscientious of value, more savvy and seemingly always looking for the best deal. So, is strategy an endangered species or am I just getting old?

Think. See. Be Purple.

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